Universities + Administration

Walk-On Mentality helps universities create NIL access for the majority of their athletes, without adding workload or cost to your department.

Around 90% of Division 1 athletes do not receive regular NIL opportunities. 

Around 300 student-athletes at every D1 university are underserved + underutilized in the NIL/branding space

*Data provided by The College Sports Commission (2025) via AP News

in Over 12,000 deals for COLLEGE Student- athletes in 2025 alone

Introduce walk-on-mentality to your athletes

We integrate with your athletic department and connect directly with your student-athletes

PROVIDE OPPORTUNITIES AT SCALE

We deliver NIL deals, brand campaigns and discounts to your athletes through our network

MAINTAIN COMPLIANCE FRIENDLY ACTIVATION

All opportunities are structured to align with NIL guidelines and minimize risk

ENHANCE THE STUDENT-ATHLETE EXPERIENCE

Your athletes gain access to opportunities they otherwise wouldn’t receive

WHY work with WALK-ON-MENTALITY?

  • No Cost to the University

  • Supports the Majority of Athletes (Not Just Stars)

  • Reduces Pressure on NIL Departments, Enhances Recruiting + Retention

  • Seamless Integration With Existing NIL Structure

OFFICIAL NCSA PARTNER

Walk-On Mentality is proud to be working with NCSA ( Next College Student Athlete ) to ensure that we provide the best resources and knowledge for our community to succeed.
The NCSA is the world's largest college recruiting platform, connecting student-athletes with college coaches, providing resources and guidance for the college recruiting process.

SPONSORS +Partners